It Happened in India

Author Kishore Biyani
Binding Type Paperback
Book Condition Good
Dimensions 20 Cms x 14 Cms
Language English
Number of Pages 268
Published Year 2007
Publisher Rupa.Co
Published Year
Number of Pages
Book Condition
Binding Type


295.00 150.00
Discount : 49%
You Save : 145.00
  Shipping Charges : Rs. 50
Views : 115


Born in a middle class trading family, Kishore Biyani started his career selling stonewash fabric to small shops in Mumbai. Years later, with the launch of Pantaloons, Big Bazaar, Food Bazaar, Central and many more retail formats, he redefined the retailing business in India. Incidentally, Kishore Biyani’s objective is to capture every rupee in the wallet of every Indian consumer, wherever they are - an investment banker living in a south Mumbai locality or a farmer in Sangli. As large business houses enter the retail space, Kishore Biyani is not just concentrating on retail but aiming to capture the entire Indian consumption space. From building shopping malls, developing consumer brands to selling insurance, he is getting into every business where a customer spends her money.