This practical unique and insightful book is focused on aiding marketer to develop and build winning brand names.

It presents a strategic 9-step action oriented BRAND NAAMKARAN PROCESS for Ethic and foreign segments interestingly developed by the author.

The book is built on a powerful consumer insight that in a multicultural market , there are two distinct segments – the ethnic segment which the author calls as “ desi khari” and the foreign segment which the author calls as “ English Marie “. The author recommends that a relevant and distinct brand name be chosen to ensure mega success for each of these segments.