E-mail and web writing has made the language of business more direct and less stuffy. The best business writing is pithy, opinionated and brimming with personality.

Because most of us have never had any help with our writing, Brilliant Business Writing is full of tips, examples and exercises that will transform your writing from the same old into something that will mark you out from the crowd. Get the confidence and creativity to take your business writing from something that does the job into something that's brilliant

BRILLIANT OUTCOMES

. Produce business writing people actually want to read

. Persuade and inspire people, sell more or get that job

. Get a distinctive, powerful and engaging writing voice.