Business the Rupert Murdoch Way: 10 Secrets of the World's Greatest Deal-maker.
1. Only the pragmatic survive
2. Goodbye Mr. Nice Guy
3. Place your bets
4. Lead from the front
5. King of the Nitty Gritty
6. DNA Marketing
7. Speed freaks
8. Think tomorrow today
9. Ambition never dies
10. Drive the company
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