The fact that the Internet has become today's most powerful strategic tool is old news to executives. What "is new to many, however, is understanding the capabilities that the Internet brings and how they can best be utilized. And e-commerce is changing the rules every day--assets may now be liabilities, brand loyalty is no longer an advantage--making it even tougher for brick-and-mortar companies to assess the impact the Internet will have on their business and develop strategies for survival in the new economy.

"e-Strategy Pure and Simple demystifies the Internet, providing a comprehensive framework for developing Internet strategies that dovetail with an organization's overall business strategy. Leading strategy experts Michel Robert and Bernard Racine show you how to break free of the constraints of the traditional business model and adopt e-commerce practices that will help you add value to your products and services, enhance your customer relationships, and keep pace with--or step ahead of--your competition in the Internet arena.