Improve Your MARKETING and Grow Your BUSINESS

Every start-up business goes through phases of needing to try something different to increase their exposure and bring in new clients. Even established businesses need to revisit their marketing strategies every once in a while to help bring in new and repeat business. This book provides the tools and techniques to harness the power of modern technologies to succeed in doing business. It presents the shift in thinking that must take place to tap into this new marketing capability including focusing on becoming customer-centric, re-engineering the marketing function, re-thinking the marketingorganisation and re-designing the technology systems. This book will definitely help you to build a revolutionary marketing organisation and use it to achieve unprecedented business results.

Keshu Patnaik is an eminent teacher of business management and also a well-known consultant on innovation in marketing and technology. He is the founder and chief of TD Trade, an enterprise marketing management consulting firm based at Hyderabad, which helps clients unleash growth by applying best practice-based marketing processes and technology. He served for many famous companies in India and abroad. He has innovated a number of revolutionary marketing approaches and now experimenting on internet marketing.