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Innovation Passport: The Ibm First-Of-A-Kind (Foak) Journey From Research To Reality

Innovation Passport: The Ibm First-Of-A-Kind (Foak) Journey From Research To Reality
Innovation Passport: The Ibm First-Of-A-Kind (Foak) Journey From Research To Reality
Our Price: Rs. 195.00

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Book Specifications

SKUID
:
M186
ISBN
:
9788131732960
Published Year
:
2010
Author
:
Peter Andrews and Mary Jo Frederich
Publisher
:
Pearson Education
Book Condition
:
Used Good
Condition Note
:
This used book is in good condition.
Book Binding Type
:
Paper Back
Language
:
English
No. of Pages
:
262
Dimensions
:
23 x 15 cm
Availability
:
In Stock

Book Description

"Finally! A book that lays out a thorough yet workable path to collaborative innovation! With a highly readable style and using great examples, Frederich and Andrews describe the process by which IBM makes collaborative innovation work from a process, company, and customer standpoint. By following the guidelines in this book, those with aspirations of collaborative innovation can learn from the lessons of IBM and maximize their probability of success. A+!”

–Gregory S. Dawson, Ph.D., Assistant Professor at W.P. Carey School of Business at Arizona State University and former Partner at PricewaterhouseCoopers

"Innovation Passport goes directly to the heart of how companies can speed up the transition from research to revenue. This book’s combination of insight and actionable detail–derived over a dozen years–provides a roadmap for companies to accelerate the commercialization of ideas and technologies. Moreover, this best practice is based on collaboration with external partners; an approach that is even more critical given strained economic times.”