A fresh take on core marketing concepts and key contemporary issues.

When executives and professionals want thought leadership in marketing, they look to one place: The Kellogg School of Management. For years, Kellogg has set the standard for combining cutting-edge research with real-world insight, sending its graduates to the marketing departments of today’s – and tomorrow’s-most dynamic enterprises. Now Kellogg on Marketing, Second Edition gives you unique access to a complete course on marketing from this program’s renowned faculty.