Today's CEOs have a major communications problem. They, and the companies they lead, are getting shellacked by the media and businesses are paying a big price in the form of lost reputation and lost revenue 

In Manage the Media (Don't Let the Media Manage You), veteran business reporter William J. Holstein explains how to correct this problem by sharpening your company's communications skills and strategically managing relationships with the press Armed with the keen insights and practical

suggestions in this book, you'll be able to take charge of any crisis, protect your company's

Public image, and maintain goodwill with the communities your organization affects.

Holstein offers seasoned advice, including how to:

. Make sure messages about your company are heard-continually and accurately

. Work with labor, environmental, religious and shareholder groups to prevent the emergence of broad coalitions seeking to discredit you and your firm

. Put press relations at the top of executives' priority lists

. Establish and maintain positive relationships with the media