A pervasive disease afflicts corporate India. It is called satisfactory underperformance: a state in which a company continues to make money but gradually loses its competitive edge as a complacent management fails to ask itself what it is doing to add value. The crisis comes, as it most and the company suddenly finds itself in a situation where it is fighting for its survival.

Without the energy of their own convictions, what chance do these managers have or leading change in their organizations?

That is the fundamental premise behind this book as well as its key purpose: to make managers believe – really believe – that radical performance improvement is possible.