Market research is vital if you want to stay in touch with your industry and your customers. Whether you are starting a new business, launching a product, setting a marketable price point, or simply trying to increase your market share, market research can tell you what you need to know. A successful business cannot do without it.

 The good news is, you can do it yourself. Market research is not the exclusive province of high-priced professionals. It is simply a process of asking questions or finding existing information about the market, your competition, and potential customers.