Marketing Channel Management: A Customer-Centric Approach
Our Price: Rs. 195.00
Book Specifications
SKUID
:
G-350
ISBN
:
9780761995517
Published Year
:
2001
Author
:
Pingali Venugopal
Publisher
:
Response Books
Book Condition
:
Used Good
Condition Note
:
This used book is good condition.
Book Binding Type
:
Paper Back
Language
:
English
No. of Pages
:
187
Dimensions
:
21.5 x 14 cm.
Availability
:
In Stock
Book Description
With the perpetually changing buying behaviour, globalisation and enhanced competition, the market have become very dynamic and demanding. To achieve success, companies need to adopt a customer-centric approach to channel management, where the need to satisfy both the end consumer and members of the distribution channel is the key. In this timely book, Pingali Venugopal provides a balanced presentation of the conceptual and implementation aspect of channel management.
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