Microtrends: The Small Forces Behind Todays Big Changes
Our Price: Rs. 250.00
Book Specifications
SKUID
:
M184
ISBN
:
9781846140624
Published Year
:
2007
Author
:
Mark J. Penn
Publisher
:
Penguin UK
Book Condition
:
Used Like New
Condition Note
:
This is used book is good condition.
Book Binding Type
:
Paper Back
Language
:
English
No. of Pages
:
448
Dimensions
:
23.5 x 15 cm
Availability
:
In Stock
Book Description
In Microtrends: The Small Forces Behind Today’s Big Changes, Mark Penn shows that 75 of the most important trends in the world today are the smallest ones. Exploring everything from politics to religion, food to entertainment, Penn follows the numbers to uncover what's reallypopular, not what we think is popular. Because while these trends are shaping the world, they’re relatively unseen – they’re under-the-radar forces that can involve as little as 1 percent of the population.
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