Non-Manipulative Selling provides practical tools that will help salespeople to influence others effectively in a world that wants to buy and not be sold-Dr. Paul Hersey author of Situational Selling and Situational Leadership

"If you deal with people, read this book. Communications, valves, empathy, needs, and trust... These powerful keys are defined, simplified, and taught to make us masters of the sales process."-Dr. Denis Waitley author of The Seeds of Greatness and The Winner's Edge

"You will probably double your income and have fun at the same time, once you learn and apply the sales techniques in this great book -0g Mandino author of The Greatest Salesman in the World

NON-MANIPULATIVE SELLING

TONY ALESSANDRA, PHIL WEXLER and Rick BARRERA are among America's premier

professional speakers and sales trainers. Collectively, they give nearly 300 presentations to more than 100,000 people a year. Their clients include AT&T, IBM Ford, and IDS/American Express.

Non-Manipulative Selling is used as the cornerstone in sales training programs of leading corporations such as General Electric, Xerox, and Bank of America. The concepts in this book have been featured in three films, a video training package, and a best-selling audiocassette album.