With their bestselling Commit to Quality, Pat Townsend and Joan Gebhardt revolutionized the concept of quality management. In that groundbreaking work they went beyond the traditional quality circle, originally developed in the manufacturing sector, to offer a blueprint for improving service, profitability, and employee satisfaction at all levels and in every type of industry. And they demonstrated that quality is an ongoing process in which employees at every level, if given a chance, will enthusiastically participate.

Now, in their latest book, Quality in Action, the authors take an even more innovative approach to the quality process. While the first book defined the science of quality, this one concentrates on the art. Written in a lively and engaging style that freely mixes case studies with humorous parables and nuts–and–bolts guidance, the authors cut through all the complex jargon and boilerplate formulas that executives all too often take refuge behind. Reading their enlightening anecdotes and clever parables will awaken your senses and emotions as well as your intellect to the "atmosphere that surrounds the events, the attitudes that accompany the actions." And like other great storytellers, Townsend and Gebhardt conclude each of their fables with a concise moral or axiom that sums up the basic principle of the story and helps you to put that principle into action.