Book Description
Running your own business is nowhere near as tough as you might think. So what are you waiting for?
Luke Johnson is Britain's busiest tycoon, with a personal fortune estimated at 120 million. From Pizza Express and channel 4 to his incisive Financial Times column, Johnson has spent two decades on the business frontline.
In Start It Up, Johnson sets out to inspire - and guide - every budding entrepreneur. He tackles the issues that really matter; finding the right idea, sourcing funds and getting the best from the people you meet on the way - chiefly yourself.