An international expert shows you how to fashion a successful marketing strategy for your company.

This is a practical and uncomplicated workbook which will help you fashion a real-life marketing plan on the pages specially provided for this purpose. Go ahead . Add a terrific punch to your company's marketing strategy:

• How to analyses the economic and technological environment of your company and its products.
• How to sharply define your target customers and markets.
• How to undertake practical, result-oriented market research
• How to defeat your competitors by evaluating their strengths and weaknesses.
• How to highlight the special features of your products.
• Successful pricing, distribution and packaging tactics.