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Successful Innovation

Successful Innovation
Successful Innovation
Our Price: Rs. 295.00

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Book Specifications

SKUID
:
G2818
ISBN
:
9781861972859
Published Year
:
2007
Author
:
Jean Lammiman and Michel Syrett
Publisher
:
VIva Books Private Ltd
Book Condition
:
Used Like New
Condition Note
:
This is a used book, in good condition.
Book Binding Type
:
Paper Back
Language
:
English
No. of Pages
:
182
Dimensions
:
21.5 x 14 cm
Availability
:
In Stock

Book Description

Successful innovation is crucial to a business's competitive edge, even its survival, but study after study reveals that many organisations are failing to tap the potential of their staff.

This book pinpoints and describes the processes and capabilities required by organisations to foster creative thinking and, equally important, to capture and shape the resulting output. Chapters look at: what inspires and informs original ideas; the role of champions and teams in getting ideas off the ground; the importance of continuous evaluation and testing of ideas throughout their development, together with the free flow of information; the roles of consultants and specialists and the crucial factor of leadership.