Successful innovation is crucial to a business's competitive edge, even its survival, but study after study reveals that many organisations are failing to tap the potential of their staff.
This book pinpoints and describes the processes and capabilities required by organisations to foster creative thinking and, equally important, to capture and shape the resulting output. Chapters look at: what inspires and informs original ideas; the role of champions and teams in getting ideas off the ground; the importance of continuous evaluation and testing of ideas throughout their development, together with the free flow of information; the roles of consultants and specialists and the crucial factor of leadership.
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