The Future of Competition: Co Creating Unique Value with Customers
Our Price: Rs. 195.00
Book Specifications
SKUID
:
G21
ISBN
:
9780143061908
Published Year
:
2004
Author
:
C.K. Prahalad and Venkat Ramaswamy
Publisher
:
Penguin Books
Book Condition
:
Used Like New
Condition Note
:
This is used book old edition good condition.
Book Binding Type
:
Paper Back
Language
:
English
No. of Pages
:
257
Dimensions
:
23 x 15 cm
Availability
:
In Stock
Book Description
Consumers have greater product variety today then ever, yet they are less satisfied. top management has more strategic options, yet they deliver less value. what do these paradoxes suggest about the future of competition? C.K.Prahalad, coauthor of the landmark best seller competing for the future, and Venkat Ramaswamy argue that we are on the cusp of a very different world- one in which the distinct roles of firm and consumer converge and the sources of value creation change grammatically.
prahalad and Ramaswamy show that the traditional, firm-centric view of value creation is being challenged by active, connected, and informed consumers- coupled with the mingling of Technologies and industries. no longer does value lie in products and services created by firms and delivered to customers. increasingly, says the authors, value is being jointly created by the consumer and the company. in this framework, consumer company interactions and personalised co-creation experiences- enabled by technical and social infrastructure- allow each consumer to co-create unique value with a network of Companies and consumer communities.
prahalad and Ramaswamy show that the traditional, firm-centric view of value creation is being challenged by active, connected, and informed consumers- coupled with the mingling of Technologies and industries. no longer does value lie in products and services created by firms and delivered to customers. increasingly, says the authors, value is being jointly created by the consumer and the company. in this framework, consumer company interactions and personalised co-creation experiences- enabled by technical and social infrastructure- allow each consumer to co-create unique value with a network of Companies and consumer communities.
Most viewed products from Business and Management
.jpg)
My Cart
Product Categories
About Africa
About America
About China
About Europe
About India
Animals and Hunting
ARCHITECTURE
Arts, Sculpture and Antique
Astrology, Palmistry, Numerology, Tarot and Graphology
Beautiful Binding
Biographies and Autobiographies
Business and Management
Cartoons
Child Development and Parenting
Children Books
Christians books
Comics and Graphic novels
Computer
Cooking
Craft and Knitting
Dictionaries and Encyclopedias
Education
English Grammar and Linguistics
Erotica
Fiction Best Seller
Film
Forigen language
Gardening
General Books
Healing
Health and Nutrition
Hindi
Homoeopathic
Horror
Humour and Jokes
Indian History
Indian Languages
Indian Literature
Indian Writers
Islamic books
Journalism Politics and Terrorism
Law
Literature
Magazines
Mills and Boons
Music and Dance
Mystery and Crime Novels
National Geographic Books
Network Marketing
New Age
Non-fiction
Personality Development and Self Help
Philosophy
Photography
Poetry
Psychology
Quizzes, IQ, Puzzles and General Knowledge
Quotations and Inspirational
Readers Digest
Religious and Spiritual
Russian books Mir Publishers Moscow
Sanskrit
Science and Mathematics
Science Fiction
Short Stories
Socialism
Sports and Games
Stock Investing
Telugu
Telugu Natikalu
TELUGU NOVELS
TELUGU TRANSLATIONS
Travel and Travelogue
Urdu
Vaasthu & Feng Shui
War
Western Novels
Women Studies
World History
Yoga
Customer Support
We are happy to support you anytime.
Helpline No. +91 9848 425 966
