The Indicus Consumer Handbook is a pocket-sized reference containing the latest estimates of a range of

information on consumers and consumption. Divided into seven chapters, with an introduction at the beginning of each, this book covers

such varied issues as income

distribution; consumption of

services; knowledge of Languages; media habits, time usage; and state-level, city- level and key-product-related information on sales and

penetration.

The Handbook is essential not only for marketers but anybody desiring an understanding of the scale

scope, depth and varied facets of Indian consumption patterns. Students, teachers journalists and small-scale entrepreneurs, as well as junior- and medium-level

sales, advertising and marketing personnel are those who would benefit from this book.