THREE TOP MBA PROFESSORS - ONE BIG ROAD TRIP

Full of powerful insights about product differentiation, pricing, brand management and tactics for battling the 'Big

Boys', The Roadside MBA takes the blue-chip knowledge and tactics of Wall Street and brings them to the High Street.

Paul Oyer, Michael Mazzeo, and Scott Schaefer have taught thousands of MBA's at some of the world's leading business

schools. While traveling back from an economics conference together they dropped into a shoe store in Maine and

chatted to the staff - and quickly realized that the strategic problems faced by small businesses are just as rich and

compelling as anything challenging Microsoft or General Electric.

These three wise men decided to go in search of real-world case studies that illustrate the key lessons of an MBA. The

the result is a rollicking American road trip that is both a great introduction for business owners who haven't done an MBA,

and an entertaining refresher for those who have.