Jumping into the game long after Yahoo, Excite and other pioneers, Google offered a radical new approach to search, redefined the idea of viral marketing.  In the search John Battelle lucidly reveals how search technology actually works, explores the amazing power of targeted advertising, and explains the implications of what he calls Google’s Database of Intentions – as he comments, ‘Google known what our culture wants!’   

 The Search offers much more than the inside story of Google's triumph. It's also a big-picture book about the past, present, and future of search technology, and the enormous impact on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest.