Book Description
Since Drucker's 100 years of business acumen encompass both the Great Depression of the 1930's and the rise of the global capital markets of today, his analysis is of particular value to anyone trying to understand and navigate their business through the current economic turmoil. This book is well organized, providing a reader or a student of management a sensible and easy to follow guide to Drucker's advice. Swaim writes in a clear fashion delivering Drucker's multiple messages and advice assembled over hundreds of books and articles into one easy-to-read volume. Dr Swaim has managed to blend the theoretical needs with a practical approach for anyone seeking to use Drucker's approach to build a successful business. this blend of theory and practical is unique in Drucker literature and would have been applauded by Drucker.