Mark McCormack founder of the sports management industry and now manager and marketer of achievement in such diverse forms as Martina Navratilova, Sebastian Coe and jack Nicklaus is a legendarily successful entrepreneur. His knowledge of selling marketing and management is second to none.

Now, for the first time, he reveals the secrets of his business success in a book which - like him - is sharp, precise and very much to the point. It fills the gap between a business school education and the street knowledge that comes from the day-to-day experience of running a business and managing people.

The collected wisdom golden rules and unorthodox advice he offer's guaranteed to make anyone's professional life more successful. As he himself says. 'It's all based in my experience, so I know it works.'