This book is first to address the needs of decision makers interested in solving the problems of indifference pervading all walks of our life. The book outlines an agenda for resurgent India and tries to remove the pessimism from our current discourse with a definite plan of action. The concept of Care Team is introduced to build a care culture in all activities of our organized life. The book also introduces a Prism Model of Customer Care and gives guidelines for setting up Care Teams for people care, product care, process care and technology care. A training plan is suggested for launching care movement in all types of organizations.

This book is aimed at Indian people in general, and will also be of interest to administrators, managers

and other professionals.