Imagine a company where people are excited about coming to work and giving their best efforts every day. In this innovative and engrossing business parable, harry Paul and Ross Reck show managers at all levels how they can immediately and easily increase productivity by tapping into the discretionary effort of the people who work for them. Starting from the most basic aspect of business reality - that people intentionally regulate the amount of effort they put into their jobs based upon how they feel they're being treated - authors point out that the most important part of the job of every manager, team leader, supervisor and executive is to treat people in such a way that they become excited about applying all their discretionary effort toward performing their jobs.