Nudge is about choices- how we make them and how we’re led to make better ones. Authors Richard . Thaler a Cass R. Sunstein offer a new perspective on how to prevent the countless bad mistakes we make in our lives-including ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources and other numerous bad decisions regarding health care, our families, and education. Citing decades of cutting-edge behavioural science research, they demonstrate that sensible “choice architecture” can successfully nudge people toward the best decision without restricting their freedom of choice. Terrifically straightforward, informative, and often very entertaining, this book is a must read for anyone with an interest in our individual and collective well-being.

“this book is terrific. It will change the way you think, not only about the world around you and some of its bigger problems, but also about yourself” – Michael Lewis, author of Liar’s Poker and Moneyball: The Art of Winning an Unfair Game.