Persuasive writing wins business and builds careers, Persuasive Proposals and presentations details twenty-four frontline techniques that today’s best business writers use to answer questions, eliminate uncertainties, and move readers toward a successful close . Whether you’re presenting to a client for the first time, responding to a formal Request for Proposal (RFP), or submitting an informal proposal on your own, this hands-on guidebook will dramatically improve your persuasiveness by showing you how to.

• Tell reader what they want to hear

• Focus on a theme

• Detail unique qualifications

• Stick to the point

• Use endorsements effectively

• Write for your audience

• Create organized appendices

• Enhance readability