This is the age of information overload. In a world where people's time and attention are scarce, the only way to stay sane and actually get any work done is to simplify- to focus on what matters most and not waste your time in the rest.

Businesses worldwide are rushing to transform themselves into knowledge-based competitors in the information age. But the greatest challenge that people and companies face is not competition, the marketplace, or any external force; it is from within the organization. Companies and individuals have to learn hoe to manage the ever-increasing complexity that characterize work-or someone else is going to get there first

In simplicity, Bill Jensen offers a highly engaging and pragmatic approach to competing in the fast-paces information age by being disciplined about how you make sense of everything around you. Drawing on a ground-breaking study of over2500 people in 460 companies, Jensen presents new tools and strategies for applying common sense and critical thinking to any business situation-from running more effective meetings to leading large scale change programmes. Where technology, information science and management theory meet, Jensen offers a version of how work and organization can be structured in ways that create knowledge but not information overload.

Simplicity is about working smarter, not harder. It gives you the power to create more flexible and productive organizations, more compelling experiences for colleagues and customers, and more fulfilling work for everyone.