There isn't a business that doesn't want to be more creative in its thinking, products, and processes. In The Art of Innovation, Tom Kelley, general manager of the Silicon Valley based design firm IDEO, developer of hundreds of innovative products including the Palm hand-held takes readers behind the scenes of this wildly imaginative company to reveal the strategies and secrets it uses to turn out hit after hit.

• Research and immerse themselves in every possible aspect of a new product or service.

• Examine each product from the perspective of clients, consumers and other critical audience.